For some, branding is a by-product of buying a decent machine, for others, it is the mainstay of what actually defines the laptop. With so many different brands in the market at the moment, each with their own record of how well they help their customers and repair broken machines. Whilst I’m not going to catalogue everything that has ever been said about different manufactures of ‘reasonably priced’ laptops, but will give a general overview of some of the things that have been said.
First of all, the bigger manufacturers of laptops in this price range, HP, Dell and Acer, all have mixed records of customer service, with Dell being called out for being particularly poor. Whilst they have attempted to turn this around in recent years, there is still some left over bad feelings about it. HP and Acer have had a mixed record, with some claiming that they had a speedy service, others bemoaning the lack of clear support pathways. With regards to customer support, it often a mixed bag, and most people’s advise is just hope that you never need to use it.

Sony's been attempting to change their 'Premium Spec' image into a 'Premium Design' image, similar to that of Apple
It’s possible to split many of the manufactures into different target audiences, for example, HP, Dell, Acer, Toshiba and Asus, amongst others, tend to target from entry-level consumers to business/power users. Sony are viewed by many as the more ‘premium’ brand of the laptop computer market, and the prices tend to reflex that. Alienware (whilst a part of Dell now), Kobalt and MSI are the ‘gaming’ companies, often represented by the ‘edgy’ design of the machines, with LED’s and all sorts of madness. From what I’ve seen though, the significance of brands is pretty much between Apple Vs. Everyone else, with it mostly split up into different categories of laptop type.
If we haven't bored you, here is some more:


